Apple Experience

Secrets to building insanely great customer loyalty

Apple Stores earn more money per square foot than any other retailer. At the core of Apple’s success and intense customer loyalty, however, aren’t just “insanely great” products, but great people who are informed, empowered, and motivated to deliver an unbeatable customer experience. In The Apple Experience, internationally bestselling author Carmine Gallo details the principles and practices behind this total commitment to the customer and explains how your brand can achieve outstanding results by delivering this same high standard of service.

• Inspire Your Internal Customer

  with training, support, and communications that create a “feedback loop” for improving performance at every level

• Serve Your Customer

  with irresistible brand stories and dedicated salespeople who embody the APPLE five steps of service – Approach, Probe,Present, Listen, End with a fond farewell

• Set the Stage

  by ensuring that no element is overlooked in creating an immersive retail environment where customers can see, touch, and learn about your products