Course Outline

Steve Jobs was the world’s best corporate communicator – period. Carmine Gallo has followed Steve Jobs for years and has studied his presentation content, style and performance. Carmine analyzed and dissected the iconic and ever popular Apple presentations and developed practical ways to apply these techniques in his bestselling book, The Presentation Secrets of Steve Jobs. Whether you are a CEO, salesperson, entrepreneur or anyone who needs to communicate ideas persuasively, this course will help you learn from the master and unleash your inner Steve.

Course Introduction

• Introduction to Navigating the Program
• Course Introduction
• Passion
• EXERCISE: Passion Statement
• Three Key Concepts
• TIP: Ten Minute Rule

Lesson 1: Making Your Presentations Understandable

• Craft Your Message
• Twitter-Friendly Headline
• EXERCISE: Twitter-Friendly Headline
• Hero & Villain
• What Problem Do I Solve?
• EXERCISE: What Problem Do I Solve?
• Selling the Benefit

Lesson 2: Making Your Presentations Memorable

• Rule of Three
• EXERCISE: Rule of Three
• Make Numbers Meaningful
• Think Visually

Lesson 3: Making Your Presentations Emotional

• Tell Stories
• Creating Wow Moments
• Share the Stage
• Saying Thank You
• Mastering Stage Presence
• Toss The Script
• TIP: 9 Essential Elements
• When Something Goes Wrong
• TIP: Video Training Tips
• Practice, Practice, Practice
• TIP: What To Wear
• Have Fun
• Course Conclusion