Power of foursquare

7 Innovative Ways to Get Your Customers to Check In Wherever They Are

Millions of people – in every city, in every country, on every continent, and even from the Space Station – are vying to become mayors of their favorite shopping locations. What is foursquare and why has it become the hottest customer magnet ever conceived?

Foursquare is a social, mobile networking app that empowers customers to check in at businesses and share their locations with friends through smartphones and tablets. A pioneer in location-based services (LBS), foursquare invites your customers to experiment, and to compete, to share, and to have deeper, more meaningful interactions with your products and services.

Author Carmine Gallo not only has had unprecedented firsthand access to foursquare’s founders, he also has interviewed dozens of business owners and marketers who have revolutionized their businesses through The Power of Foursquare. You’ll discover the ice-cream chain that heated up sales dramatically, the nonprofit organization that raised $50,000, and the matchmaker who owes her entire business to foursquare. You’ll learn from case studies of major companies with active foursquare partnerships, including:

• The American Red Cross
• Jimmy Choo, London
• Chili’s Grill & Bar
• Bravo TV
• NAS
• RadioShack